On September 29th, Adidas successfully placed its first sustainability bond as the company continues to execute on its long-term sustainability roadmap while at the same time further optimizing its capital structure and financing costs. The € 500 million bond has a term of 8 years and a coupon of 0.00%. It will be listed on the Luxembourg Stock Exchange which is the world’s leading exchange for sustainable securities and home to almost half of the world’s listed green bonds. “The proceeds will help fund environmental as well as social initiatives at adidas as we are committed to keep building on our industry leadership in the area of sustainability.” said adidas CFO Harm Ohlmeyer. Eligible sustainable projects cover investments into more sustainable materials and processes as well as projects that positively impact communities. More specifically, this includes purchases of recycled materials for sustainably sourced products, investments into renewable energy production and energy-efficient buildings as well as various initiatives to create lasting change for underrepresented communities.